German beer sales declined in 2024 despite the country hosting the European Football Championship, continuing a long-term ...
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Credit: Henrik A. Jonsson. Less beer was sold in Germany in 2024, despite the country hosting the European Football Championship, marking a continuation of a long-term downward trend. The country’s ...
selling hundreds of millions of bottles of bubbly annually while acquiring West German brands like Mumm. But beer and wine consumption is waning in Germany. Personal beer consumption reduced by ...
Beer sales have slowly but steadily declined in Germany, with last year's sale volume marking a historic low. That is despite the country hosting millions of fans at Euro 2024. German breweries ...
Less beer was sold in Germany in 2024, despite the country hosting the European Football Championship, marking a continuation of a long-term downward trend. The country’s breweries and ...
BERLIN — German beer sales declined last year even as the country hosted the European Football Championship, continuing a long-term downward trend that has seen sales drop by more than 10% in ...