Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Knowing what different generations want is important, but for a brand to really succeed, it needs to tap into universal needs ...

This baby boomer beauty article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from ...

Marketers should be cautious not to rely solely on generational segmentation as it can hinder the ... we were able to support key marketing principles with numerous case studies sourced from WARC. It ...

Across TikTok and X, a logging truck featuring the Final Destination title has been going viral. To the uninitiated, this seems like a pretty random marketing tactic. But for committed fans of the ...

What if addressing the challenges of menopause were the secret sauce to your next big creative breakthrough? In an industry ...