Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Knowing what different generations want is important, but for a brand to really succeed, it needs to tap into universal needs ...

Across TikTok and X, a logging truck featuring the Final Destination title has been going viral. To the uninitiated, this seems like a pretty random marketing tactic. But for committed fans of the ...

Marketers should be cautious not to rely solely on generational segmentation as it can hinder the ... we were able to support key marketing principles with numerous case studies sourced from WARC. It ...

GroupM's MD of content, entertainment & sports wants brands to invest more in a bottom-up approach to sports marketing, which ...

Neither Oklahoma City nor Indiana were picked to play on Christmas Day, but here they are on the NBA's biggest stage.

Multi-Gen Home Designs That Succeed in Meeting Multiple Needs: Understanding the rising trend in multi-generational living ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Despite holding the majority of the UK's wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr's ...

Before we get going, for a refresher, let's revisit one of the most unforgettable death sequences from the entire franchise: The logging truck. New Line Cinema / Via youtube.com So, the logging ...

Skilrock Technologies, a global technology platform and services provider to the lottery and gaming industry, has announced ...