The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what ...

Bengaluru: Wipro CTO Sandhya Arun said technology professionals from Gen Z and Gen Alpha show a distinct preference for ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading ...

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively.

Boomers often blame technology as the source for why younger people don't socialize face-to-face. This is why the older ...

As frozen food brands navigate the ever-evolving path to consumer attention, a clear generational divide is reshaping how ...

People commented that the speech was a microaggression. The general sentiment of many sharing their thoughts was that all ...

Which generation has it best and which has it hardest? It is a debate that has long exercised people of all ages.

Today's kids — the ones we call Generation Alpha — are growing up surrounded by screens and choices. From the time they're ...