The lexicon surrounding money and wealth is changing, and it might sometimes sound like a different language. Find out what ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively.

While many brands are still trying to figure out how to authentically engage with Millennials and Gen Z, Penquin, a leading ...

Understanding them isn’t about keeping up; it’s about remaining relevant. And we, as business leaders, have to stay curious ...

The Pew Research Center found that, as of 2023, 32 percent of Americans have at least one tattoo, with 22 percent having more ...

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

Dutch Bros ( BROS) was called differentiated from large incumbent coffee chains Starbucks ( SBUX) and Dunkin' Donuts, which ...

Which generation has it best and which has it hardest? It is a debate that has long exercised people of all ages.

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...