Generation Z, also known as Zoomers, the demographic cohort following Millennials and preceding Generation Alpha, will be the ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: ...

With misogyny among boys now in the public eye, partly thanks to the success of the drama Adolescence, Impero’s Charlotte ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Dave demonstrated strong financial performance in 2024, positioning it well for 2025 despite a recent stock pullback. Read ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation. “I feel like it's true to a certain degree,” she says.

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.