McCrindle got the idea for Gen Alpha a couple years before the generation’s youngest children were born. In the late 2000s, one of his surveys asked people what they’d name the generation ...

2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all individuals born between 2025 and 2039. Gen Beta will be the seventh generation since ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

By 2025, Gen Alpha will be comprised of more than 2 billion people, the largest generation ever, according to McCrindle Research. Let's dive into who Gen Alpha is and why this generation is ...

Born after 2010, the children of Generation Alpha carry an immense technological, social, and environmental legacy on their shoulders. We imagine them to be ultra-connected, lulled by artificial ...

Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before.

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

But this generation of adolescents sound much more ... “It’s so common for us to talk about the issues with Gen Alpha, but they have a few things figured out that many Millennial adults ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...