Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

After the pandemic, Gen Alpha, whose oldest members are 12 years old, exhibits increased rates of illiteracy, screen dependence, an inability to focus, problems self-soothing when frustrated ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in road trips, cruises, train journeys, and more. Born between 2010 and ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

Here, we refer specifically to Generation Z (born between 1997 and 2012) and Generation Alpha (born after 2013), the generations that have grown and developed amid a profound technological shift ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

McCrindle got the idea for Gen Alpha a couple years before the generation’s youngest children were born. In the late 2000s, one of his surveys asked people what they’d name the generation ...

A newly launched book titled Generation Alpha in the Classroom: New approaches to Learning, written by Erika Galea and Olga Sayer, aims to encourage meaningful transformation within current ...

Yet another Chinese auto maker with designs on a robotic future, the Guangzhou Automobile Group’s GoMate humanoid robot is now in its third generation ... cutesy educational robots like the Alpha 1E ...

AI is on its constant journey in development and Generation Alpha is joining them along for the ride. Consumer trends expert Matt Britton joined ARC Seattle co-anchors Tyrah Majors and Steve ...