One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for and engaging with this emerging cohort now, according to a new Mintel ...

A newly launched book titled Generation Alpha in the Classroom: New approaches to Learning, written by Erika Galea and Olga Sayer, aims to encourage meaningful transformation within current ...

Followed categories will be added to My News. Generation Alpha – the first to be raised with smart phones and also the first in 100 years to live through a life-changing pandemic – will start ...

NEW YORK--(BUSINESS WIRE)--Marketing transformation leader Razorfish announced its third piece of research examining the next generation of future consumers: Gen Alpha. The group has been ...

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...