They're still in short pants or learning to read, but they're already intriguing sociologists, educators, and businesses. Born after 2010, the children of Generation Alpha carry an immense ...

While there’s no arbiter or official designation for the name or time frame of any generation, McCrindle’s labels have stuck: He also coined Gen Alpha, which has been widely adopted to ...

Gen Alpha Is Different in So Many Ways, Including Their ‘Awkward Phase’—Here’s Why There's a misconception about many kids of Generation Alpha. Experts weigh in on why this generation may ...

At 5, 3½ and 18 months old, White’s children are part of Generation Alpha — kids born between 2010 and 2024 — who are increasingly influential players when it comes to the discretionary ...

Alpha is projected to be the world’s largest generation, with more than 2bn members. By 2029 nearly $5.5trn will be spent on Alphas a year, predicts Mr McCrindle’s research firm.

Explore the fractured, ironic, and algorithm-driven world of Generations Z and Alpha trends of the first half of 2025 — from TikTok’s uncertain future and AI’s cultural takeover to nostalgia ...

The start of 2025 will mark the end of Generation Alpha (generally said to have started in the early 2010s) and the beginning of a new generation. According to a blog post by Mark McCrindle, the ...

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the name follows the conventions of the Greek alphabet, its connotation is less scholarly and more sus for some young ...

What are Gen A eating? For a start, Generation Alpha has a say in what they eat. Where before children and teens might have eaten what was put in front of them, without a say as to what that might be, ...