Generation Alpha, born between 2010 and 2024, represents the youngest cohort in today's society. While they are not the immediate focus of Social Security reform discussions, their future is ...

UBS highlighted over 50 global companies where analysts identified exposure to the Generation Alpha across multiple industries. ‘Gen Alpha’ are those kids born between 2010 and 2024, who in 10 ...

If Gen Z and millennials were the social generations—raised on MySpace, Facebook, and Instagram—Gen Alpha is the gaming generation. Now, brands are stepping further into these virtual spaces.