They've become a blueprint for some of Generation Alpha's favorite "get ready with me" videos as skincare products and adult influencers who promote them have become increasingly trendy among tweens.

Generation Alpha, born in or after 2010 ... brands can empower Gen Alpha to feel ownership and connection with their products. Gamification is a powerful tool for engagement, offering a sense ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

However, the introduction of products like bitcoin exchange-traded ... digital assets present a compelling landscape for alpha generation. This transition mirrors the early stages of the ...

but as living products of the digital age in all its complexity. Here, we refer specifically to Generation Z (born between 1997 and 2012) and Generation Alpha (born after 2013), the generations ...