In an era where generational divides feel increasingly wide, one middle school teacher is narrowing that gap—with TikTok ...

Each year, the internet births a new lexicon, one that's as fast-moving and unpredictable as the online trends that fuel it.

First they came for our elders, mocking their supposedly outdated opinions with a single, repeated refrain: "OK, boomer."Then, they came for millennials, like, rather aggressively, making fun of their ...

While Gen Z learned to navigate social media during their teens, Gen Alpha had iPads as pacifiers and AI assistants as bedtime storytellers. Their intuitive grasp of technology isn't learned—it ...

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only ...

You might think sticking out your gyatt for the rizzler is chopped, but “Algospeak” author Adam Aleksic says we should let ...

Population-wise, Gen X and Gen Z are both smaller generations that followed two significantly larger ones, boomers and millennials." ...

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

All you need to know about the latest generational phenomenon sparking arguments on TikTok and other social media platforms, from what it is to why Gen Z is doing it.

The economics writer Kyla Scanlon on how attention has come to shape politics, our economy, Gen Z and more.

Offering programs that address Gen Z's broader financial needs beyond a 401 (k) and a Roth IRA could help employees save for retirement without the added stress.

As Gen Z moves into the workforce from around 2027, the era of Gen Alpha – born between 2012 and 2024 – will begin. We are already starting to think about how to market to this age group and adapt our ...