Know all the generations by birth year and what they tell us. Understand the social, historical, and generational gaps that ...

In FoodNavigator-USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products and brands resonate with Gen Z and Gen Alpha, who ...

Today, Gen Z is taking action - here's how. Doomscrolling can create irritability, a sense of polarization, lower productivity and career-crushing distraction. Newsletters Games Share a News Tip ...

A Gen Z woman's attempt to connect with her Gen Alpha sister led to a hysterical realization about how media consumption has changed.. Amelia Ritthaler (@ameliapleease), 27, who lives in Brooklyn ...

From gurt to tuff to six-seven, it’s safe to say Gen Z and Gen Alpha are creating an entirely new language among themselves. We’ve recently covered off the meaning behind Ballerina Cappuccina , what ...

From 16 million players in the mellow Roblox game Grow a Garden, to AI-generated ASMR and Bigfoot, to the forgotten Connie Francis track Pretty Little Baby topping TikTok's charts, here's what Gen Z ...

A s Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically shifted.

Gen Z prefers to wear what they want when they want to, which is why boomers find their style sense absurd. Wearing beanies or even sweaters when it's hot outside infuriates them.

This week’s youth culture roundup covers the meaning of Dark Mango psychology, TikTok’s Man of the Year trend, Sabrina ...

Is the next crypto millionaire already stacking up meme coins while others scroll past? The landscape of meme coins is ...

It looks like we’re reaching an inflection point, as Gen Z consumers surpass millennial consumers as the most frequent restaurant users. Gen Z (born between 1997 and 2012) makes up about 20% of ...

The meme and its variants require a slight sprinkle of brain rot, meaning you have to spend a lot of time on social media — primarily in Gen Z and Gen Alpha circles — to truly grasp them.