These group chats aren’t just about keeping in touch; they provide shared experiences, foster a sense of belonging, and offer ...

Rediffusion’s Red Lab has released its much-anticipated annual pop culture report, “Vibes: The Ultimate Gen-Z Rundown 2024,” ...

From rap battles and viral fashion moments to F1’s roaring rise in India, Gen Z is steering the cultural pulse of 2025, let ...

The Red Lab, the research think tank of leading advertising agency Rediffusion, has dropped its annual pop culture pulse ...

With Cyclone Alfred’s delayed arrival, South East Queensland residents have brought out all the best jokes to make light of ...

Ibrahim Ali Khan’s character is presented as a middle-class boy. But how authentic is the portrayal? I have never known of ...

By embracing social search and optimising content accordingly, news brands can connect with a generation that values ...

Our favorite Gen Z singer, Tyla, is making rounds on X (formerly Twitter) and Instagram after she replied to Austin Mahone's ...

The definitions of Gen Z slang Aura: noun ... Who knows what new terms and phrases develop from memes and influencers in the future, but for now hopefully you can better understand your child ...

they’ve turned to adopting Gen Z memes, trends and brainrot slang to appear more relatable. But at what point does an attempt at relatability feel less sigma and more like disingenuous pandering, à la ...