This year, in 2025, Gen Z will represent nearly 30% of the global workforce. This generation is already driving change in consumer behavior, workplace shifts, and investment trends.

Gen Z is reacting to back-to-back global crises by flooding TikTok, Instagram and X with viral memes and World War III jokes. Shafeeq/ X ...

While Gen Z is out here speaking in memes, emojis, and existential dread, Boomers are still tossing around phrases that feel like they were pulled from a motivational poster in a 1994 office ...

Social Media Giving Day reminds us of the power of digital communities to spark real-world change. But in 2025, it’s Gen Z who’s rewriting the playbook — and they’re doing it with humour, creativity, ...

People were already personifying our products, making fan art and memes. So when we do something like Sarah V or “Fan Pharmacy,” it’s a way of saying, "We see you. Thanks for loving us." ...