From humanising brand voice, cutting through the clutter to following the latest trends, Gen Z are changing B2B social media.

These group chats aren’t just about keeping in touch; they provide shared experiences, foster a sense of belonging, and offer ...

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...

Social media as travel guide. Gen Z youth is one scroll away from landing on their dream vacay.(Shutterstock) Gen Z is a force to be reckoned with when it comes to maneuvering soc ...

Discover 10 books that feel like therapy for overwhelmed Gen Z readers. From self-help to poetry, these books offer comfort, ...

A Kenyan Gen-Z teacher, Lilian, shared a humorous video of a Grade 8 student's midterm Insha test. The boy used humour and satire to address some issues.

Viral books dominate social media, but which ones truly deserve your attention? Here’s a curated list of unmissable reads ...

Ibrahim Ali Khan’s character is presented as a middle-class boy. But how authentic is the portrayal? I have never known of ...

Heyy Babyy is peak 2000s chaotic rom-com energy, where three party-loving bachelors wake up one day to find a baby on their doorstep—and no clue what to do with her. What starts as a comedy of errors ...

(Pexel) Also read: Gen Z is the most ‘unserious generation': Expert explains why they use humour to deal with uncomfortable situations The concept isn’t entirely new. It was first popularised ...

For the past few years, opening up social media has felt like standing in front of a fire hose of fashion trends – and Gen ...

Gen-z lingo was not only intelligible but also adaptable ... by the shock value of grotesque absurdities and chaotic humour. It also serves as a symbolic reflection of the chaos we are raising ...