From humanising brand voice, cutting through the clutter to following the latest trends, Gen Z are changing B2B social media.

These group chats aren’t just about keeping in touch; they provide shared experiences, foster a sense of belonging, and offer ...

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...

Social media as travel guide. Gen Z youth is one scroll away from landing on their dream vacay.(Shutterstock) Gen Z is a force to be reckoned with when it comes to maneuvering soc ...

Viral books dominate social media, but which ones truly deserve your attention? Here’s a curated list of unmissable reads ...

Ibrahim Ali Khan’s character is presented as a middle-class boy. But how authentic is the portrayal? I have never known of ...

Heyy Babyy is peak 2000s chaotic rom-com energy, where three party-loving bachelors wake up one day to find a baby on their doorstep—and no clue what to do with her. What starts as a comedy of errors ...

For the past few years, opening up social media has felt like standing in front of a fire hose of fashion trends – and Gen ...

Sai Tamhankar’s upcoming releases include Matka King starring Vijay Varma and Ground Zero starring Emraan Hashmi ...

Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a ...