There’s a reason you’re seeing more leggings than jeans on your feed these days, and it’s not just because people are hitting ...

From Emma to Jayden, these names were everywhere. See which ones defined Gen Z – and why they're still great picks for your ...

Surprisingly, the biggest fans of the Birkenstock renaissance are Gen Alpha and Gen Z fashionistas. Teens and tweens are going wild for the classic sandals, often pairing them with crew socks. (Yes, ...

As OnlyFans creators hit payday, and influencers like Bonnie Blue and Lily Phillips make money from filming themselves ...

What do tweens really want? If I call up the stairs now, the answer from two Generation Alphas, one aged 11, is, hang on: a) ...

Warning: contains spoilers for Season 1 of Wednesday.A Gothic boarding school especially for outcasts. A gossip-blogging werewolf roommate with a candy-colored bob. A new friend with the power to ...

Ever since the launch of Pokémon Red and Blue back in 1996, fans have whispered myths, shared cheat codes in playgrounds, and speculated endlessly on what Game Freak might be hiding behind the next ...

This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is ...

Students state their case for A'ja Wilson's Nike shoes, smart fans, vertical pencil cases, and Owalas. Let's hear them out.

Adyen, a Dutch payment tech company, recently published a study on Gen Z and their shopping habits and found that 57% of ...

Two viral TikTok videos suggest Gen Alpha kids don’t find public farts funny anymore. Here’s what they said.

A mom has been praised for introducing some retro technology to her home to give her kids independence while keeping them away from cell phones. Brittney Mast, 38, a stay-at-home mom of two from ...