The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

Gen Alpha, the youngest generation of active consumers ... Although players can’t buy Differin products on Roblox, they are able to upload their receipt for any Differin purchase to unlock ...

Gentle yet effective, Bubble's Magic Melt cleanser is able to break down oil, dirt, and the most stubborn makeup (my ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents ...

The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, when my daughter turned 9, she started to show interest in nail polish ...

Driving up social media engagement with Gen Z is part of Kmart managing director Aleks Spaseska’s goal of doubling sales to ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for ...