The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

THE world of beauty has always been big business, but in recent years it’s become a goldmine for celebrities looking to ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

This generation was born between 2010 and 2024. The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily ...

Gentle yet effective, Bubble's Magic Melt cleanser is able to break down oil, dirt, and the most stubborn makeup (my ...

Gen Alpha, the youngest generation of active consumers ... Although players can’t buy Differin products on Roblox, they are able to upload their receipt for any Differin purchase to unlock ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents ...

Driving up social media engagement with Gen Z is part of Kmart managing director Aleks Spaseska’s goal of doubling sales to ...