Bethesda, MD, May 29, 2025 (GLOBE NEWSWIRE) -- Collage, the leader in cultural intelligence, today released a first-of-its-kind research, unlocking what drives Gen Alpha – their values ...

In the coming years, no cohort may be as valuable to reach as Gen Alpha, which is estimated to wield about $28 billion in direct spending power — not to mention a good deal more in indirect spending — ...

"Both Gen Z and Gen Alpha turning more to trade schools for continuing their education should come as no surprise to those following trends in higher education over the last few years. While there ...

If you’ve ever listened in on a group of Gen Alpha kids mid-Roblox session or watched their favorite TikTok creators, you know their language is a thing of its own. Somehow, it makes sense to ...

Analysts at investment bank UBS recently found that while older generations still spend about two more hours per week on social platforms than on games, Gen Alpha splits their time evenly between ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. According to Vagaro, the leading software for businesses ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and shaping the future of consumer trends. For brands, understanding this ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...