If you’ve ever listened in on a group of Gen Alpha kids mid-Roblox session or watched their favorite TikTok creators, you know their language is a thing of its own. Somehow, it makes sense to ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways ...

Analysts at investment bank UBS recently found that while older generations still spend about two more hours per week on social platforms than on games, Gen Alpha splits their time evenly between ...

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. According to Vagaro, the leading software for businesses ...

is facing backlash after giving a high school speech in what he described as “Gen Alpha slang.” The speech was meant to inspire appreciation for language, but critics called it culturally ...

As a survey claims to find the unhappiest age group, six writers aged between 13 and 81 explore what was good and bad about growing up when they did Gen Alpha V Gen X : A discussion between John ...

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. Gen Z, born between 1996 and 2007, overwhelmingly trusts ...

"It's a mark of respect to be able to speak someone else's language, and I felt that Gen Alpha slang is too often dismissed as stupid nonsense slang when it is in fact simply the way that young ...