Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands ...

Lauren Brown West-Rosenthal, an expert at Parents.com, believes her rebellious childhood antics are coming back to haunt her as she raises her nine-year-old Gen Alpha daughter. “I had no issue ...

Gen Alpha refers to the generation born in the early 2010s and later. Gen Alpha is the first generation to be exposed to social media at a young age, and many are concerned about how they will turn ...

Everyone’s getting whiplash. Children born after 2010, Gen Alpha are the internet’s newest darlings. Though their separation from Gen Z is a matter of being born in 2010 versus 2009 ...

Their slang game has rizzen to new heights. The youngins of Gen Z and Gen Alpha are evoking some old-time 1990s technology into their already-obscure slang. But their latest phrase, “fax ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of ...

A new generation is emerging, known as Gen Alpha. If you haven't heard of them yet, Gen Alpha represents the youngest cohort of children growing up today. And as the newest generation, we're still ...

Gen Alpha, or those born after 2010, have developed their own terminology from 'skibidi' to 'fanum tax' Getty Gen Alpha have their own grasp on vocabulary that elder generations may call "sus ...

Before them, Gen Alpha stretched from 2010 to 2024, Gen Z from around 1996 to 2010, and millennials from 1981 to 1996. The upcoming generation “will inherit a world grappling with major societal ...

2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all individuals born between 2025 and 2039. To learn more about Gen Alpha, "Good Morning America ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways ...