Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what that means for modern marketers. Baker argues that to tap into today ...

A Canada-based animal rescue named six puppies after Gen Alpha slang and shared pictures of them on Instagram that has since gone viral. Meet Skibidi, Rizz, Sigma, Gyat, Cap and Ohio.

With names like MrBeast getting rich off content creation, Gen Z and Gen Alpha are rethinking degrees in favor of ring lights.

Italian brainrot is a Gen Alpha phenomenon that has taken social media by storm and is set apart by (you guessed it) Italian accents and phrases borrowed from the language.

A Reddit post about a sibling who was concerned after discovering their younger sister had performed poorly on a school quiz has sparked conversation about the academic future of Generation Alpha ...

In an era where generational divides feel increasingly wide, one middle school teacher is narrowing that gap—with TikTok trends, Gen Alpha lingo, and a good dose of humor.

Current youth trends explained: Gen A normalizing farts, dwerking, pwerking, and bwerking, meltmaxxxing, polyphonic perception, and more, plus, the viral video of the ...

A mom has been praised for introducing some retro technology to her home to give her kids independence while keeping them away from cell phones. Brittney Mast, 38, a stay-at-home mom of two from ...

Educator and TikTok star Philip Lindsay (@mr_phlindsay_sped) discusses his viral Gen Z-inspired classroom posters that are equal parts educational and "cringe," in the best way possible.

Gen Alpha includes people born (or yet to be born) between 2010 and 2025, with nearly two billion individuals worldwide, which makes them potentially the largest generation in history.

The emotionless expression that teens and young adults sometimes make now has a name, and it's being compared to generational stereotypes like the boomer "lead paint" stare and the millennial pause.