Know all the generations by birth year and what they tell us. Understand the social, historical, and generational gaps that ...

The CIPD Festival of Work 2025 began at the Excel centre in London on Wednesday (11 June). Here are some of the highlights ...

Mountain Dew has unveiled its latest zero-sugar flavour, Berry Spark – a bold new release designed for millennial parents ...

Once you grasp “sh**posting” – deliberately absurd or provocative humour – you understand ... have created communities of mostly Gen Z- and Gen Alpha-aged internet users built around ...

Widely considered the first and most iconic Italian brainrot meme, Tralalero Tralala is an AI-generated hybrid creature ...

In recent years, fashion houses like Prada and Loewe have been pushing luxury bag accessories, but the emergence of the much ...

Its tone is deliberately childish, which may add to its confusion for older audiences unfamiliar with how Gen Z blends humour with sincerity ... more traditional “alpha male” stereotype.

Italian Brainrot is Gen Alpha’s surreal meme obsession-chaotic, AI-generated, and culturally addictive in 2025.

The ones that shaped our humour, fuelled our snack binges ... Noddy's quiet curiosity and conflict-resolution skills deserve a Gen Alpha upgrade. Picture a Studio Ghibli-style Toyland, soft ...

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically shifted.

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...