They’ve realised winning over the key markets of Gen Z and Gen Alpha requires more than just ... whether it be jumping on meme culture, unfiltered humour or self-aware irreverence, can leverage ...

The advertisement, a hilarious take on generational banter, portrays Gukesh in a 'Gen Alpha' avatar ... media and is winning hearts for its clever humour. The ad, shot for Myntra, ends with ...

They’ve realised winning over the key markets of Gen Z and Gen Alpha requires more than just a catchy slogan ... whether it be jumping on meme culture, unfiltered humour or self-aware irreverence, can ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker, according ...

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear.

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and shaping the future of consumer trends. For brands, understanding this ...

Their careers aren’t just about making money, they want their jobs to align with their values. Gen Alpha (Born ~2013 onwards): This is the first generation growing up with AI as a daily tool. They’re ...

Born between the early 2010s and 2024, Gen Alpha is set to surpass 2 billion strong by 2025 - becoming the most influential and brand-savvy generation we’ve ever seen. But marketing to them isn ...