Gap analysis is a process of assessing the performance of a business or business unit to determine whether business requirements or objectives are being met and, if not, what steps should be taken ...

How to do an SEO gap analysis. Carrying out the analysis is simple. Enter your own URL and one or more competitors, and run the analysis. That’s it.

A gap analysis compares where you are to where you want to be and investigates why a gap exists so that you can develop reasonable goals to fill it.

When conducting a gap analysis, it's often tempting to focus on the big picture. Typically, you begin by defining your end ...