Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that ...

In 2021, Mercedes premiered its augmented reality head-up display on the luxury S-Class sedan. The graphics projection equates to 77-inches of screen and integrates eye-tracking technology to keep ...

The advancements in tactile perception and feedback technologies have propelled the interaction between humans and the ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual reality for 2025.

AR in marketing and packaging isn’t new. It’s been around since the early 2000’s, but it’s now incredibly easy for anyone inside a firm to experiment and apply it.

IRVINE, Calif.--(BUSINESS WIRE)--CaddieVision, a wearable augmented reality AI device that offers real-time analysis of every swing, launched today on Indiegogo for crowdfunding. Designed for both ...

Reality check: Making indoor smartphone-based augmented reality work. ScienceDaily . Retrieved July 12, 2025 from www.sciencedaily.com / releases / 2024 / 11 / 241123152654.htm ...

It's true that, in 2010, Howard filed patent application US12/765,485, with the publication number US20100271394A1, titled "World of Windows," which relates to augmented and virtual reality ...