Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release.. The social media giant, primarily known as the parent company of Facebook, said ...

Meta said it will collect some data from users to help with targeting the ads. This includes location and language. The company said it will not collect any information from messages or calls.

Meta will “use very basic information” to recommend which ads to show WhatsApp users, Nikila Srinivasan, Meta’s head of product for business messaging, said Friday.

Meta announced Monday that businesses will now be able to run so-called status ads on WhatsApp that prompt users to interact with the advertisers via the app’s messaging features.

There are no current plans for ads to be in private chats. Meta, the global social media giant at one time known as Facebook when it purchased WhatsApp in a 2014 deal for some $19 billion, now ...

Meta faces criticism as thousands of scam ads run on Facebook and Instagram that are linked to Zelle fraud. Experts blame cryptocurrency schemes and AI-generated content.

On June 16, Meta Platforms META announced that it will begin placing ads on WhatsApp, a messaging app with over 3 billion monthly users. The ads will show up on the Updates tab, a feature used by ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta reportedly allowed thousands of bogus ads to run on its platforms while refusing to crack down on alleged cases of fraud to avoid losing ad revenue, according to a bombshell report.

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers.. The company announced the new offerings in a blog post ...

Meta notes that the ads themselves will only be delivered in select markets at launch and will roll out to more markets over time. To date, Threads has been testing ads in the U.S. and Japan.. The ...