The cat’s out of the bag. On the 50th anniversary of Hello Kitty, fans were shocked to learn that their beloved cat-inspired character is, in fact, not a feline at all.

Japanese company Sanrio is setting the record straight about their beloved character, Hello Kitty — and no, it is not a cat. Sanrio’s senior vice president of marketing and brand management ...

It was doing 10,000, 20,000, 30,000 hits a day. I was counting on not getting that many in my whole life." Keyboard Cat started getting attention from brands, celebrities, and news outlets.