The Geico Gecko has for years boosted ... and vignettes that are more compelling that formulaic TV ads. Since the Gecko debuted, many insurance advertisers have ramped up similar efforts.

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous ...

The ad itself is pretty straightforward. It opens with the question, "Could switching to Geico really save you 15 percent or more on car insurance?" The inquiry, which is believed to be ...

Geico’s tie-in with “Leo” is different because the ads actually run on Netflix, giving the insurance firm a more direct line to viewers. “Bringing the iconic Geico Gecko together with the new reptile ...

Geico must pay a Missouri woman ... the multimillion-dollar payout against the insurance company, best known for its ubiquitous TV ads that frequently feature a talking gecko.

Liberty Mutual’s ads say you’ll only pay for what ... Liberty Mutual RightTrack and Geico DriveEasy. Both telematics insurance systems have you download an app on your phone to keep track ...

Geico is a great choice for affordable car insurance, with some of the lowest rates in the market paired with ample discounts and nationwide availability. Geico even has good rates if you have bad ...