In today’s hypercompetitive business landscape, companies are constantly seeking new ways to gain an edge, whether in sales, marketing, leadership or employee retention. Yet one of the most ...

At The Drum Awards for Marketing EMEA, the region’s most compelling campaigns didn’t just win Gold – they reflected the ...

Here is some of the evidence: In their book Marketing in the Era of Accountability ... lighten up to better connect with people: “Ads should be funny. They’re just ads. We shouldn’t ...

which examined the advertising effectiveness of more than 4,000 ads before, during, and after the "Great Recession." Funny ads were 47% more appealing to consumers than pre-recession ads (2006-2007) ...

Paddy Gilmore will be in Cannes for The Drum, reviewing ads that tickle his funny bone. Today, he reveals what trends we saw ...

Although 91% of consumers prefer funny ads and 72% would purchase from brands that use humor over competing brands, emotional and educational advertising strategies dominate the trade, according to ...

The audience does. We should stick to creating a good, funny, authentic story. As far away as you stay from the word viral, the higher the chances of it going viral. MARKETING-INTERACTIVE ...

Content marketing ads are designed to go under the radar, so that you may not actually notice a funny meme has been posted by a brand – in this case, the fashion retailer ASOS: While the main ...