Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal ...

New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was ...

If you're gluten-free and craving some Froot Loops, these are the ingredients you need to be wary of before you dive into a bowl of the colorful cereal.

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of classic American cereals, according to a press release issued Thursday.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

“I want cereal at night, no one’s around me, and I’m, like, watching a TV show," the reality star said on her podcast. "And I want it to be a sugary kids’ cereal” ...