Few things were more exciting when you were a kid than getting the prize inside the cereal box. If you grew up in the 1980s, ...

Cereal sales have been declining for years, prompting WK Kellogg's acquisition by Ferrero. This decline is attributed to the ...

Breakfast may be considered the most important meal of the day but not when it's full of sugar. Check out some of the worst cereals that made our list.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline. Now comes news that Italian confectioner Ferrero Group plans to ...

Breakfast cereal could use a lucky charm ... news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice Krispies and other familiar brands.

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner… ...