Boxes of Froot Loops cereal on a supermarket shelf.© Walter Cicchetti/Shutterstock A healthy gluten-free breakfast cereal with berries in a wooden bowl.© Enrique Díaz / 7cero/Getty Images ...

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

Froot Loops cereal is getting an Italian twist. Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of Froot Loops and other ...

Mather and Khemlani were convinced that Canadian Froot Loops were the real American deal. To be fair, they’re effectively identical to the U.S. version of the cereal, minus the dyes.

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that ...