Froot Loops is one WK Kellogg cereal with FD&C colors as it contains Red No. 40, Yellow No. 5 and No. 6, and Blue No. 1.

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that ...

Froot loops maker to cut fake dyes WK Kellogg Co. said it would removed synthetic food colorings from cereal by 2027 ...

Sales of cold cereal have steadily fallen for at least 25 years, experts say.

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that have committed to ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

Concerns about food processing and sugar intake have been factors in dimming some people's enthusiasm for ready-to-eat cereal.

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of classic American cereals, according to a press release issued Thursday.

Ferrero, the parent company of Nutella, is swooping in on WK Kellogg in a deal worth over $3 billion. WK Kellogg is the company behind famous cereals like Froot Loops, Frosted Flakes and Rice ...

Ferrero’s $3.1 billion takeover of WK Kellogg (K) marks its boldest expansion into the U.S. breakfast market, offering Ferrero Rocher owner shelf space for iconic cereals like Froot Loops ...

Food Cereal maker Kellogg snapped up in $3.1 billion deal by company behind Nutella, Kinder Kellogg still makes Corn Flakes, as well as Froot Loops, Special K, Frosted Flakes, Rice Krispies and ...

WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world's most recognizable consumer brands to weather a tough ...