Forbes contributors publish independent expert analyses and insights. I write about the freelance revolution and the future workforce. On March 19, WHO designated COVID 19 a pandemic. in short ...

For marketing agencies, this is an exciting development, enabling faster service, greater insight, and reduced outsourcing. However, it also brings one significant challenge: pricing. Why? Because if ...

If you run an agency still using retainers to serve your clients, please stop! It amazes me how many PR, design and digital agencies continue to use a retainer pricing model, despite it becoming ...

Manu Muraro started offering freelance marketing services when she was laid off in 2016. She turned those services into Your Social Team, which offers social-media templates and coaching.

What’s the difference between $1.00, $0.99, and $0.98? More than you might think. We’re not talking about a few cents here. We’re talking about pricing psychology, which is explained in this ...