The Social Media Marketing Masterclass, curated by the city, is tailored for artistic creatives to help them optimally use social media platforms to sell and promote their crafts and brands.

Six influencers describe how they gain followings and make money. It’s riches for a few and much harder for the rest.

Find opportunities to do yoga beyond studios and gyms in Northeast Pennsylvania. Teachers offer yoga on rooftops, with wine, ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media ... or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic ...

If finding yourself in a dark warehouse filled with dozens of mannequins in disarray sounds like an unlikely beginning for a new business — well, it probably is. But that’s precisely where Judi ...

In a word, "Yes." Many will argue that their right to free speech allows them to say whatever they wish on social media, but that's simply not true. My colleague Andrea Vahl, in discussing how ...

Many people in my life were worried I'd miss out on the college experience if I lived at home. But my social life thrived, ...

Direct marketing is a form of ... immediately respond by calling a toll-free phone number, sending in a reply card, or clicking on a link in a social media or email promotion.

Equity LifeStyle Properties is one of the largest manufacturing housing REITs in North America, alongside peers SUI and UMH.

Use the STAR method. Break down each requirement in the job description and connect it to a specific example from your ...

HOLYOKE — Holyoke Mall is in the middle of a so-called “center enhancement project” to revitalize and refresh the property ...