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Super Mario Nintendo hasn't managed expectations well for Switch 2's Mario Kart World, says ex-marketing lead: "We would be lectured endlessly about how we can't even use the word surprise" ...

Perfect Day has urged a court in the District of Columbia to toss a lawsuit alleging it is misleading consumers about its animal-free dairy products.. The complaint* focuses on beta-lactoglobulin, a ...

Explore how UltraTech Cement is transforming its marketing approach to connect with consumers and drive home-building solutions in India, focusing on rural markets and digital innovation.

realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, ...

As fans reject Switch 2 game-key cards, former Nintendo marketing leads say it's unlikely that physical games will ever "100% go away," because "they realize the importance of that" ...

Analysts: Ford May sales surge indicates its made-in-America marketing is working, for now. Jamie L. LaReau. Detroit Free Press. Hear this story. ... told the Detroit Free Press on June 3.

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The dolls sell online for around $21. But they usually sell out within minutes, and only a few stores in Hawaiʻi carry them. Labubu has grown in popularity because of celebrities like K-pop star Lisa ...