Here's a simple five-step framework for applying a buyer persona to your content. SEJ STAFF Shelley Walsh February 6, 2019 ...

At a time when data is king and demographics guide marketing decisions, it’s easy to overlook one of the fundamental concepts in sales: buyer personas. A model of your typical customer’s ...

If your buyer personas are just vague adjectives and pretty pictures, they're only good for decoration. A buyer persona is not simply a description of your buyer. Data from your target customers is ...

Here’s an example of what a completed buyer persona might look like for an online video streaming service: @wocintechchat on Unsplash Name: Jenna Jenkins. Age: 25. Location: New York City.

Creating a buyer persona is foundational to how you conduct your business and your digital marketing efforts. If you want your marketing campaigns to succeed and your products to sell, you need to ...

MarketsandMarkets has published its latest executive whitepaper titled "The Future of AI-Powered Sales: A Strategic Guide for ...

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica ...