A buyer persona can be an easy and tempting step to skip in the strategy process. However, they are much more than a basic snapshot of your customers.

Here's a simple five-step framework for applying a buyer persona to your content. SEJ STAFF Shelley Walsh February 6, 2019 ...

If your buyer personas are just vague adjectives and pretty pictures, they're only good for decoration. A buyer persona is not simply a description of your buyer. Data from your target customers is ...

A buyer persona should accurately identify your ideal audience and reflect the specific desires your prospects have when it comes to your products or services. Normally, ...

Here’s an example of what a completed buyer persona might look like for an online video streaming service: @wocintechchat on Unsplash Name: Jenna Jenkins. Age: 25. Location: New York City.

The Zachman Framework uses a 36-column matrix to help organize your company's enterprise architecture and lend insight into your organization's IT assets.

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas.

Rather than Buyer Persona 1 and Buyer Persona 2, you might have Software Sam and CEO Sally. When picking a name, I like to use something that describes job title, such as my CEO Sally example. It will ...

It is evident that garnering buyer insights remains a huge challenge. The report-surveyed companies of all sizes from 25 to 5,000 employees with respondents asked to describe whether they hit or ...