If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We all ...

Imagine you're about to make a significant purchase for personal or business reasons—a decision involving considerable consequences and investment of time, effort, and money. Consider a scenario where ...

What you need is a framework that provides a concrete overview of your audience, informing you of the profile of your current "customer" including their preferences, where to find them, what they want ...

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica Straw ...