Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Classic Blue is a deep shade “suggestive of the sky at dusk,” “solid and dependable,” and a “restful color,” according to Pantone. Pantone Every December, Pantone selects a color of ...

Some people see a blue and black ... up most of the frame in this photo. If we take two pieces of the dress and average the colors in Photoshop, we get a flat pattern of color: Two pieces Our ...

Cool colors, such as blue ... pink (the same color of Pepto-Bismol) calms people down for about 30 minutes, according to Augustin. Once people have remained calm for that time frame, they ...