What is your most precious piece of clothing? Mine is a traditional folk dress from my home country, Sweden. It was hand-made by my grandmother, who gave it to me a few years before she passed away.

London designers IY A Studio have completed the interior of a clothing store in London that features gym equipment. Called Folk Clothing, the store has wood-paneled walls and white floors.

In anticipation of Folk’s 2011 spring/summer collection, UK retailer End Clothing caught up with the label’s creator, Cathal McAteer. The chronologically ordered interview begins with a brief ...