In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo. The design includes ...

Everyone can recognize the Coca-Cola logo, but it hasn't always looked the same as it does now. Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and ...

by Vijay Govindarajan, Tojin T. Eapen and Daniel J. Finkenstadt In 2017 Radio Flyer, the maker of the iconic Little Red Wagon, introduced a remote-controlled, battery-operated car that kids can ...

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes ...