Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially ...

Debunking the common misconception that a brand is only a logo and name, it’s critical to recognize that logos and colors are the visual facets, while the essence of a brand lies in its ...

Twitter—now called “X"—is undergoing a makeover, complete with a new logo that has drawn some criticism. Elon Musk, who bought the company for $44 billion last year, unveiled the “interim ...