The Athletic ranked every Power 4 college football team by how much they’d sell for. Here's where the Florida Gators land and ...

How much is Cal’s football program worth? The Athletic attempted to calculate a hypothetical price tag for the football ...

W ith college football starting to mirror what we see in professional sports, it makes more sense than ever to evaluate ...

Florida may be down in the rankings, but the Gators remain a billion-dollar brand. A $1.08B valuation and a $1B stadium ...

What college football programs would sell for if they could go on the market is a much different question than what they're ...

College football programs may not be for sale, but what if they were? Here's our best guess at how much the Power 4 would ...

College football has become a big business. But the question is just how valuable a given program can really be? The answer, ...

The report published last week by The Athletic says Georgia's football program, if it could be sold, would fetch just shy of ...

A recent article by The Athletic places the Miami Hurricanes football program at 24th in its franchise-style valuation, ...

What makes North Carolina’s football valuation notable is that it surpasses several programs ... “North Carolina is already the ninth-largest state and growing more than all but Texas and Florida.

If Miami can finally translate its resources and location into sustained on-field success, it’s possible the program could shed the “middle-of-the-pack” label. But until that happens, Baker’s $604 ...

The Athletic did a deep dive on the subject, where their criteria was based on three years of data regarding real-life ...