And, with time, Fieri has come to love the flame shirt just as much as everyone else. He told Insider it's the "greatest form of flattery." "I'm happy that what I do builds business," he said.

Guy Fieri sheds light on his bleached hair, backward sunglasses and that meme-able flame shirt. By. Ana Calderone. Ana Calderone. Ana Calderone is the Senior Editor, Special Integrated Projects at ...