Before joining the fitness behemoth in December, Black Gupta spent nearly two decades in the beauty space, including 10 years at Procter & Gamble and nine years at the Estée Lauder Cos. Inc ...

Chains like Planet Fitness rely on members never showing up; the gyms aren't built for Gen Z. Much of Gen Z's exercise bug comes from social media, where gymfluencers have taken off .

As Americans shake off pandemic trends and return to the gym, fitness chains like Planet Fitness (PLNT) are seeing increased membership sign-ups — particularly from one demographic.