First-party data gives enterprises a unique competitive edge. With the right datasets, agentic AI systems can make autonomous, high-impact decisions competitors cannot easily replicate, no matter ...

Today, Square unveiled new data on the restaurant industry in 2025, which is finding its footing amid economic uncertainty.

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

First-party data powered by AI and owned large language models represent the future of precision advertising. This approach allows brands to move beyond surface-level demographics and tap into the ...

1. The Value Proposition: Turning First-Party Data Into Business Growth You’ve invested in tools to collect first-party data—now what? The true value of this data lies in its ability to unlock ...

Final Words First-party data is one of your most valuable business assets, and involve.me helps you unlock its full potential effortlessly.

Today in healthcare marketing, reliance on third-party data has consistently raised questions regarding accuracy, compliance, and effectiveness across programmatic initiatives in both non-endemic and ...

This is where first-party data becomes essential. By capturing signals directly from healthcare professionals, organizations can begin to understand the motivations, clinical rationales and real-world ...

In "First-Party Data Activation: Modernize Your Marketing Data Platform, " co-authored by GrowthLoop Co-Founder David H. Joosten, a marketing and data strategy expert, readers will find a tactical ...

And while first-party data is essential, particularly for retention efforts, it often doesn’t tell the whole story. It’s limited to a brand’s owned environments and can leave gaps in understanding who ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance. Google Ads launched four new tools to help improve first-party data use and ...