First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to ...

Let’s explore how first-party data can be a critical success factor. First-party data gives enterprises a unique competitive edge. With the right datasets, agentic AI systems can make autonomous ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

The current news is that the Media Rating Council not only renewed Nielsen’s primary panel accreditation, but also approved the way Nielsen has been integrating first-party data (so, data from ...

You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to ...

In this guide, I present a simple, three-step process to futureproof your data strategy. The idea is to start with a demand generation program to collect your initial batch of first-party data and ...

A seamless, omnichannel buyer’s journey that combines online and at-dealership activities, as well as investing in first-party data to aid in customer retention and conquesting, are essential to ...

What’s emerging from this shift is a new class of data: real-time, first-party clinical data. Not modeled or inferred, but direct insight into how and why physicians are making decisions in the moment ...

The Media Rating Council, an independent body that sets standards for and monitors Nielsen and other ratings providers, on Thursday said it approved the use of first-party live streaming data into ...