Pop Mart said this week that it expects profit for the first six months of this year to jump by at least 350% largely because of its smash hit plush toy, the Labubu.

What is a Labubu? Simply put, a Labubu is a toy inspired by the story series "The Monsters" created by artist Kasing Lung, who was born in Hong Kong and later moved to The Netherlands.

Labubu not the first toy craze, and certainly won’t be the last Labubu creator Pop Mart joins a small list of companies that have tapped into the zeitgeist, drawing in millions of buyers who ...

The latest collectible toy craze is the Labubu which has even led to fakes on Canal Street in NYC called the Lafufu.