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The European Union has warned fast-fashion retailer Shein to comply with consumer protection laws or face potential fines.

Shein announced that it will ramp up its efforts to test the safety and quality of its product. This new initiative followed ...

Issues identified include fake discounts, pressure selling tactics, and unclear information regarding consumer rights ...

EU consumer protection authorities and the Commission accuse Shein of a number of breaches of EU consumer law. They want to ...

The European Commission is asking the fast fashion giant to address potential issues, including fake discounts and pressure ...

EU warns Shein over consumer law breaches and unsafe products, threatens fines; brand also sees sharp fall in app downloads ...

Shein could also be the target of EU regulatory demands under the EU’s Digital Services Act. In a further blow to Shein, the ...

The EU has warned fast-fashion retailer Shein to adhere to EU consumer protection laws amid concerns about unsafe products ...