PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Speaking of trendy bottom silhouettes, Bermuda shorts are making a comeback from the '80s for summer 2025. Whether you choose ...

I used to pack multiple sarongs to pair with all my different bikinis, but I’ve found the best strategy is to pack one bold, ...

Knit Wit is the Shore boutique for women craving classic Philly style with colorful, beachy vibes. Venerable fashion czarina ...

Fortunately, must-have spring fashion is up to 50 percent off at Amazon right now. We sorted through more than 6,000 just-launched spring fashion items in Amazon’s New Arrivals storefront and ...

For all the fashion news to know this April, we’ve got you covered, below. Why: Dolce & Gabbana has landed on one of New York City’s most iconic streets: Madison Avenue. Designed in ...

Eco-friendly fashion brands are gaining popularity as consumers seek to reduce their carbon footprint. Earth Month, including Earth Day on April 22, is a time to promote environmental awareness ...