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Eva Longoria found herself in legal drama as her tequila brand has been dragged to court by supermodel Christie Brinkley’s ...
Dan Wieden, the advertising legend behind award-winning ads for many iconic brands, died on Friday at age 77, his company announced on Saturday. Wieden cofounded ad agency Wieden and Kennedy ...
Microsoft Advertising recently expanded the power of Impression-Based Remarketing. Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant ...
Dan Wieden — co-founder of the Portland-based advertising company Wieden+Kennedy who coined the Nike tagline “Just Do It” — died Friday at the age of 77.
As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results.
In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues ...